LAST night's Celebrity Splash premiere saw b and c-grade celebrities battling injuries and fears in the name of, well, entertainment.
The big question is, was it worth it? Last night's debut episode attracted a respectable audience of 1.315m viewers across the five metro cities.
Pauley Fenech, who only got in one practice dive before injuring his ear drum, jumped off the five-metre platform against doctor's orders.
The country's strongest man Derek Boyer, a last-minute ring in for TV presenter Laura Csortan who injured herself during rehearsals, provided the requisite belly flop of the night all the way from the dizzying height of the 10-metre platform.
But even that act of bravery wasn't enough to save him.
Boyer and Renae Ayris received the lowest scores from the studio audience and were sent packing.
The crowd seemed more impressed with socialite Brynne Edelsten's last-minute decision, whether it was contrived or not is up to speculation, to jump off the 7.5-metre platform rather than the five-metre platform.
The celebs were judged on two criteria, technique and courage, by judges Matthew Mitcham, Alisa Camplin and Greg Louganis, who got Fenech and Boyer mixed up despite the massive height difference.
I feel for the hair and makeup artists whose work, particularly on the women, was washed away as soon as the contestant dives into the water.
At least the waterproof mascara seemed to hold up.
The glittering dive competition took a battering on social media, with punters taking advantage of all sorts of diving puns to slam the show.
Comedian Josh Thomas was a breath of fresh air, comparing the show to The Hunger Games and pointing out that jumping off a spring board is like the way "pirates kill pirates".
It's a shame he was also sent home last night after losing his dive-off against Fenech.
The real test comes tonight when Seven will be hoping viewers tune back in to the show to watch the other seven celebrities - Leisel Jones, Adam Richard, Nick Bracks, Demi Harman, Andrew Welsh, Koby Abberton and Denise Drysdale - go for their maiden dives.
To be a ratings hit, or at least not a miss, the show needs to avoid a viewer nose dive.
Celebrity Splash continues on Seven tonight at 7.30pm.
What do you think of Celebrity Splash?
This poll ended on 14 May 2013.
This is not a scientific poll. The results reflect only the opinions of those who chose to participate.
Update your news preferences and get the latest news delivered to your inbox.