AN innovative advertising campaign targeting skilled workers for construction giant Bechtel has resulted in Gladstone-based Cooper McKenzie Marketing taking out a prestigious award.
The local agency was presented with the Courier Mail Employment Advertising Award at a recent cocktail party in Brisbane.
The agency's director Jamie McKenzie said he was delighted to win the award because it reflected the calibre of his team.
"This award proves that a regional creative agency can mix it with the big boys in the metropolitan markets," Mr McKenzie said.
"We've been fortunate to be able to recruit and retain high quality people who thrive regardless of the size of the client or the task they undertake."
Fellow director Grant Cooper said a key element to the campaign's success was the level of collaboration with the client to achieve their targets.
The goal was to build awareness of the employment opportunities available within Bechtel, using imagery the targeted audience could relate to.
"We focused on a team sport theme as this would provide a subconscious connection of the importance of teamwork at Bechtel, positioning it as an employer of preference," Mr Cooper said.
"The campaign wasn't just brand recognition, but the client wanted people to act.
"We took a strategic approach by encouraging potential recruits to attend information evenings around the state so they could ask questions about the LNG projects, work conditions, accommodation, benefits and remuneration."
Mr Cooper said it was particularly pleasing to win the award because the campaign was judged by creatives from several Brisbane-based advertising agencies.
Bechtel Gladstone general manager Kevin Berg said the award was great recognition for the quality of work Cooper McKenzie consistently provided.
"Working collaboratively with companies that share our values, ethics and innovative approach to business is important to us," he said.
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